Greggs
Available everywhere. Enjoyed Anywhere.
This national campaign was created during my time at Drummond Central, where we analysed data on Greggs’ most dedicated customers.
We found that Greggs has never been something you have to schedule in or book a table for, it’s always been food that fits in with how people live.
In fact, it’s officially easier to get your hands on a Greggs than any other food on-the-go brand. With shops everywhere, and tasty products you can slip in your pocket and take just about anywhere, you’re never far away from your Greggs fix.
The campaign had a cheeky nod to everyone suddenly promoting their pandemic outside dining areas and a not so subtle reminder that Greggs have been doing Outside Eating Areas since the day they turned their ovens on.
