Tillo
Tillo are in B2B branded currency but wanted to break into B2C giftcards.
The positioning: 'Open up their world' - it's hard to keep up with what your loved ones are into, but with You Choose you can give them whatever they want.
I developed the tone of voice principles, positioning, and personality for the brand, as well as taglines and copy for social, web, and the card itself.
The card is now on sale online and in major retailers such as Argos and Currys.