The Urgent Company

Creative routes for a re-branding of an animal-free ice cream company.
The Urgent Company are all about ethical dairy, and they wanted a new look for their Brave Robot brand and its products.
I worked on developing the copy routes and the naming of their ice-cream flavours.

Route 1: 'Made with magic, not animals'.

Route 2: The power of science. Flavours include Cherry Transfusion, Test Tube Toffee, Newton's Apple, and Volcanic Vanilla.

Route 3: Rebellious but inviting. MIGHTY. Animal free revolution, overthrowing big dairy.